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Thursday, June 7 • 11:30am - 12:15pm
The Map and the Territory: Navigating the Internet's Aesthetics in the Real World

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From cosmetics to hotel lobbies to fashion products to food and airport lounges and physical stores and gyms, Instagram is redefining our global aesthetic sense. What we consider beautiful is very much attributed to the feed, which created a new aesthetic genre that performs well on- and off-camera. Products, settings and spaces that are highly Instagrammable, like millennial pink packaging or bright faux-fur coats, are more popular and get made more. Instagram shareability has become a legitimate design decision across industries, as most items/contexts/spaces are going to be viewed exclusively online. This panel is going to explore the changes in production, distribution, marketing, and consumption that this visual evolution is going to bring, and some likely future visual identity-building scenarios for brands from different verticals.

Speakers
avatar for Ana Andjelic

Ana Andjelic

Chief Brand Officer, Rebecca Minkoff
Ana is a strategist, writer, and doctor of sociology. She seamlessly moves between technology, fashion, and creativity, and is equally passionate about observing the counterfeit luxury goods scene on Canal street as she is about working with MIT Media Lab students.  Ana is on the... Read More →
avatar for Colin Nagy

Colin Nagy

Head of Strategy, FRED & FARID
Colin Nagy is head of strategy at FRED & FARID, a global creative agency based in Paris, Shanghai, New York and Los Angeles. He also writes the hospitality and innovation column for Skift, focusing on insights and conversations with the leading minds in travel, aviation, hotels, and... Read More →
avatar for Court Williams

Court Williams

Creative Shop, Creative Strategist (Luxury & Fashion)
Court Williams is the fashion and luxury retail creative strategist in Facebook’s Creative Shop where he shapes campaigns for prestige marketers across Facebook, Instagram, Messenger, WhatsApp and Oculus. A self-professed “logical creative,” Court is inspired by data and insights... Read More →
avatar for Roxy Ortiz

Roxy Ortiz

Founder, Elevated Layers
Roxy is the founder of business and consumer driven platform called Elevated Layers, which provides access to designer fashion for new media creators to help grow their personal brand socially. She believes sustainable wardrobe should go beyond wear by benefitting visual culture in... Read More →


Thursday June 7, 2018 11:30am - 12:15pm
The Williamsburg Hotel 96 Wythe Ave, Brooklyn, NY 11249, USA