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Friday, June 8 • 11:30am - 12:15pm
Uncomfortable Experiences: When Turning The Wrong Audience Off, Turns The Right Audience On

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Focusing on “discomforting” an “anti-market” (and therefore standing out to the real one) naturally creates disruptive and disarming campaigns, and in turn attracts and engenders greater brand loyalty and passion from the target audience. It’s a street marketing strategy that has helped The Economist generate more than 66,000 new subscribers, globally. In this session, the publisher and their AOR will explain why discomfort is the next big thing in experiential marketing, why it works and how to do it successfully.

avatar for Sarah Priestman

Sarah Priestman

President, Sense New York
Sarah joined Sense London in 2006 as the fifth member of the then ‘start-up’ agency.  Sarah was a key hire on the client servicing team, specifically tasked to drive and develop new business, following 7yrs at airport specialist agency Blackjack Promotions – where she worked... Read More →
avatar for Yanna Wilson-Fischer

Yanna Wilson-Fischer

Circulation Marketing Director, North America, The Economist
Yanna Wilson-Fischer joined The Economist in February 2016, spearheading North American acquisitions for real world marketing channels including experiential events, brand partnerships, subscription agents, and other core offline channels. Under her leadership as Director, North American... Read More →

Friday June 8, 2018 11:30am - 12:15pm EDT
The William Vale 111 N 12th St, Brooklyn, NY 11249, USA