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Wednesday, June 6 • 2:00pm - 2:45pm
Trust is the New Currency: Best Practices for Audience Development & Engagement

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The media world has never been so fragmented, which means that publishers are in a constant battle for consumer attention and engagement. Given the proliferation of places that people find and interact with content online, content creators and publishers need to stand out as differentiated, trustworthy, and discoverable among their target audiences. In this panel discussion, you’ll hear from experts on both the creative and audience development side of the equation to find out what challenges are on the minds of today’s top storytellers and creators and how they are owning and growing their audiences online.

Speakers
avatar for Claudia Page

Claudia Page

SVP of Partner Product, Dailymotion
Claudia Page is SVP of Partner Product at Dailymotion, the leading destination for video discovery and exploration. In this role, she serves as head of the Vivendi-owned company’s partner-facing products, product owners, marketing and engineers responsible for the relaunch of Dailymotion’s... Read More →
avatar for Lauren Reddy

Lauren Reddy

Director of Audience Development, The New York Times
Lauren Reddy is the Director of Audience Development & Insights within the Advertising team at The New York Times where she leads content distribution, measurement, performance, and social strategy for T Brand Studio. Prior to joining the Times, she worked across editorial, marketing... Read More →
avatar for Paul Dousset

Paul Dousset

Director of Audience Development, Cheddar
Paul Dousset is the Director of Audience Development at Cheddar where he is responsible for generating views and growth across all platforms Cheddar is broadcasted. Founded by Jon Steinberg, Cheddar is a live news network focused on covering the most innovative products, technologies... Read More →


Wednesday June 6, 2018 2:00pm - 2:45pm
Wythe Hotel Screening Room 80 Wythe Ave, Brooklyn, NY 11249, USA