Northside Festival

Persuasive communication is a must have skill- whether your goal is to articulate the benefits of a product or service to customers, to motivate team members to get on board with a new strategy, or to persuade stakeholders to take support an ambitious project. However, when using storytelling to with the intent of achieving these goals, many people find themselves stuck, leaving their audiences unmotivated and unengaged. In this introductory workshop, you will learn best practices designed to develop engaging personal stories for breakthrough business communication.
Key Takeaways: 
1.) Recognize the steps needed to create engaging narratives to effectively communicate a broad range of goals.
2.) Learn the aspects of storytelling including theme, structure, sensory details, scenes, summaries, authenticity and decision making.
3.) Utilize a framework to apply stories in various professional settings, including client presentations, strategic planning and partnership development.