Northside Festival

Our current social metabolism has us stuck in the consumption of the moment. We are obsessed with bickering and potential disasters and the future is no longer concerned the fascination and joy of possibility. Fantasy and imagination are the domain of polarized conspiracy theories and mindless media snacking. What do we do when everyone is falling into a hopeless and impotent cycle of cynicism and blame? Can we find a new human project in brand-oriented visions as a bridge to a more cooperative, playful, experimental, and goal-oriented future? In this session, Jason Severs, Chief Design Officer, Droga5 will unpack why inspiring a culture to live up to a core set of future-facing behaviors is so important and how Droga5 helps the develop the culture of its clients and leverages the power of brands to look forward.