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Friday, June 8 • 11:30am - 12:15pm
The Currency of Universal Love: Ads That Embrace Humanity

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Earlier this spring McCann New York launched an ambitious campaign from MGM Resorts titled “Universal Love,” celebrating LGBTQ love—and increasingly tolerant attitudes towards same-sex marriage—by teaming up with top musical artists to re-imagine classic, traditionally heterosexual love songs as same-sex wedding tunes. The six-song recording includes performances from Bob Dylan, St. Vincent and Kesha, delivering fresh interpretations of familiar tunes—but swapping out “he” and “she” pronouns, and then pairing them with a same-sex voice.

How do you get some of the biggest, most influential, most elusive stars in the world might happily—eagerly, even—sign on to a campaign that seeks to actually gives back to audiences? Sometimes it's by embracing humanity and creating a project that helps to push the world forward. Join this discussion from the project's creators to learn more about their journey and some of the surprising results.

Speakers
avatar for Deb Archambault

Deb Archambault

Executive Producer, McCann NY
When not herding creative cats through exotic locations like Bangkok, the Alaskan wilderness or Eastern Europe, Executive Producer Deb Archambault is keeping the calm at McCann, NY. In a world where a brief could become anything, her specialty is solving projects with no prior roadmap... Read More →
avatar for Nick Parks

Nick Parks

Vice President of Brand Strategy, MGM Resorts
Nick is Vice President of Brand Strategy at MGM Resorts.  In this role he is responsible for leading the domestic property brand portfolio strategy across the MGM Resorts enterprise.  He leads marketing strategy for the MGM Resorts brand, M life Rewards loyalty brand, CSR, Meeting... Read More →
avatar for Nir Refuah

Nir Refuah

Executive Creative Director, McCann NY
Nir has 20+ years of experience in Branding, Content Creation and Start-up Entrepreneurship. From 1995 – 1998, he was the Founder & CEO of Othello Communications, which became the first Israeli social network for journalist and artists. Prior to this, from 1998 – 1999, he was... Read More →
avatar for Rob Kaplan

Rob Kaplan

Executive Producer, Wool & Tusk
Rob Kaplan, along with his partner, Aaron Mercer are founders and owners of Wool & Tusk, a full service music supervision and production company that pairs music and artists with brands, advertising agencies, and cultural institutions. Wool & Tusk’s clients include: Samsung, The... Read More →


Friday June 8, 2018 11:30am - 12:15pm
The Williamsburg Hotel 96 Wythe Ave, Brooklyn, NY 11249, USA