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Wednesday, June 6 • 3:00pm - 3:45pm
Demystifying Bots: Building Narrative Experiences for Messaging and Voice Platforms

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In this session, Emily Withrow, director of the Quartz Bot Studio, will demonstrate how bots and voice platforms carry incredible potential beyond content delivery--they can build meaningful, longterm relationships with an audience. By creating narrative stories, each chat is transformed into a one-on-one channel between users and the organization, capable of intimacy, immediacy, and relevance, and that channel persists over time.

Emily will take a candid look at the Quartz Bot Studio's lessons from designing those storytelling experiences for readers and brands, and she'll explore insights from user research and interviews, and dive into the implications of one of the most meaningful takeaways from our first couple of years—that in voice and chat, emotional intelligence carries just as much power as artificial intelligence.  

The Quartz Bot Studio (bots.qz.com) builds narrative experiences for messaging and voice platforms.

Speakers
avatar for Emily Withrow

Emily Withrow

Director, Quartz Bot Studio
Emily Withrow is the director of the Quartz Bot Studio, where she designs and builds conversational storytelling experiences for editorial and commercial products. She spends much of her free time talking with robots and researching how humans and machines interact. She is also on... Read More →


Wednesday June 6, 2018 3:00pm - 3:45pm
The William Vale 111 N 12th St, Brooklyn, NY 11249, USA