Northside Festival

As journalism and media struggle to succeed in today’s challenging media ecosystem, it’s clear that new models and platforms that connect business-critical partnerships and services will be required for news properties to grow and sustain their work. At the same time, modern brand marketers are seeking new ways to seamlessly integrate and find more effective outcomes to their campaigns. Join this conversation with veteran media executive and founder of The News Project, Merrill Brown, and MDC Partners managing director, partner and media entrepreneur and CEO of Yes and Company, Michael Bassik, as they discuss the shifts and potential for this new news landscape, as well as a window into the solutions they are building for it.