Northside Festival

With the museum of ice cream success and other “installation” experiences following suit, the born digital generations desire to live IRL and share it through their social lens has created even more FOMO. This session explores the history of experiential from the advent of the internet, social media and branded experiences to the current day explosion of non-branded immersive moments that convert to viral digital trends.

With Jason Anello and Michael Cirino (a razor a shiny knife)

Michael J. Cirino is the founder and creative director of a razor, a shiny knife, a New York based entertainment company that specializes in high-impact experiences and compelling multiplatform storytelling. A razor, a shiny knife was created in 2007, with the goal of creating unique and adventurous productions with industry-leading geniuses and organizations around the world.