Northside Festival

Today’s definition of design is far more than just “make this look good”. As client and consumer needs have evolved, it’s clear that the need for design needs to be baked into the business through next-gen leadership. How are brands simplifying and becoming smarter as design has changed their business? What is the design KPI and can designers start speaking in the language of data, engagement and execution? How do brands change how they feel to a consumer vs just how they look? Join Mailchimp’s VP of Design Gene Lee and Droga5’s Group Design Director Devin Croda as they discuss how business and design are connecting to help drive the future of revenue and growth.