Northside Festival has ended
Thursday, June 7 • 3:00pm - 4:00pm
imre eXperiments

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Ready for the experience of a lifetime? imre & Northside are thrilled to bring together creative experts, marketing leaders and brands in this series of experiences where you'll taste, touch and explore.

Earnest marketing is what purpose-driven brands DO
WWEBD? (what would earnest brands do?) Take our interactive polling booth quiz to experience first-hand how an earnest brand would behave in a variety of common marketing scenarios. Get your score, see how it compares to others and learn how best-in-class brands do it.

Enhanced reality as a healing experience
Experience ER’s healing power in our escape pod while exploring the ways brands have used digitally-enabled experiences to promote healing and wellness with empathy.

The recipe for surround sound storytelling
Lessons through mixology, this libation-based PepsiCo case study features the ingredients and layers of a modern content campaign. Learn how to concoct your own.

Advertising on the Blockchain
See a physical manifestation of your data coming to life. Learn how Blockchain provides value to advertisers and publishers while preserving personal anonymity.

The art of the perfect ad, for you
Explore the edge where programmatic data meets dynamic creative to create a more custom advertising experience. See how performance marketing of the future will hinge on this fusion of art and science in an applied art experiment featuring a Paramount Feature Film.

Photography mad lib
Roll up your sleeves in our studio experiment where you’ll participate in a photography mad lib process that will create original content and publish in real-time to a live curated Instagram.

avatar for Alex Sophocles

Alex Sophocles

Experience Architect, imre
Alex is an interaction designer & user experience architect in practice for 8+ years. Passionate about applying design thinking methodologies focused on innovation and customer experience to help companies like General Motors, Anheuser-Busch, Nike, and Electrolux successfully achieve... Read More →
avatar for Ben Myers

Ben Myers

Design Director, imre
Ben’s goal is to help craft brand’s stories by creating unique and engaging content. He describes himself as a “designer and maker”. Whether its video, animation, photography or design he is always pushing the limits of what is possible. He is a creative problem solver with... Read More →
avatar for Ben Ruoff

Ben Ruoff

Senior Program Director, imre
After sending his first Tweet for a cat litter company in 2009, Ben was hooked on the power of social media for brands. For the past 9 years, Ben has spent time working across a variety of verticals, including consumer brands, durable goods, pharma, sports and travel. He has been... Read More →
avatar for Chris Lynch

Chris Lynch

Senior Art Director, Creative, imre
10+ years of advertising agency/creative experience that spans across multiple mediums including everything from traditional formats to user experience/digital platforms. Throughout his award winning career he has had the opportunity to work with agencies of all different shapes and... Read More →
avatar for Christina Pandolfi

Christina Pandolfi

Senior Copywriter, imre
6+ years of experience in editorial, brand communications, and integrated marketing, working for such publishing houses as Hearst and CondéNast, and brands like Saks Fifth Avenue. As a Senior Copywriter, Christina is responsible for developing and leading the brand messaging across... Read More →
avatar for Christine Anderson

Christine Anderson

Program Manager, imre
With 6+ years of experience working in the social media field, Christine as has worked closely with strategy and planning of paid programs in a variety of industries including healthcare, personal finance, sports and durable goods.
avatar for Fadwa Abulughod

Fadwa Abulughod

Designer, imre
Fadwa has 5+ years of graphic design work spanning across many mediums such as digital, social, web, print, video, and product design for brands such as Amazon, L’OREAL, Twitter, NFL, 20thCentury Fox and Toyota. As a graphic designer, she has the fun task of brainstorming concepts... Read More →
avatar for Jennifer Auriemmo

Jennifer Auriemmo

Senior Program Manager, imre
8 years experience in social marketing, starting on the client-side as the social media manager for a publicly-traded consumer manufacturer, and moving to the agency-side with imre in 2015. Jennifer has guided large global brands through the social landscape, and has extensive experience... Read More →
avatar for Nick Eber

Nick Eber

Vice President, Consumer, imre
Nick leads one of imre’s consumer business units, Durable Goods & People, driving strategy and team development for his client partners and the agency. He has 15+ years of brand development and integrated marketing experience working with some of the agency's largest and most admired... Read More →
avatar for Robert Marbury

Robert Marbury

imre, Associate Creative Director
Robert Marbury uses a holistic methodology when developing stories for brands in the social space and beyond. He draws on his experience in anthropology, documentary filmmaking, art making, writing and performing in order to deliver the right narrative for the right audience. Robert... Read More →
avatar for Ryan Jordan

Ryan Jordan

Senior Vice President, Creative, imre
Ryan Jordan is a classically-trained commercial artist, executive creative director and storyteller. Whether it be through shapes, colors, words, lines, photos, illustrations, video or smoke signals, he uses stories to translate human experiences in to perfect brand experiences. Equal... Read More →
avatar for Steven Bond

Steven Bond

Strategy Manager, imre Health
As Strategy Manager for imre Health, Steven plays a key role in strategy formulation and collaborates with both internal and external stakeholders to develop disruptive digital and social media patient-centric experiences. During his time at imre, he has worked across consumer and... Read More →

Thursday June 7, 2018 3:00pm - 4:00pm EDT
Main Stage at Wythe Hotel 80 Wythe Ave, Brooklyn, NY 11249, USA