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Thursday, June 7 • 12:15pm - 1:00pm
The Future of Experiential: Where Brands Are Patrons of Culture

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wallplay is an experiential arts & innovation platform that programs empty retail spaces, currently opening 20 spaces on Canal Street this summer!  With over a decade of experience working with clients in real-estate, art, music, tech and advertising, they are focused on creating spaces that change the shape of what's possible for brands being patrons of culture.

Join this roundtable of creative producers, technologists and artists as explore the future of experiential, transforming spaces through art and technology, and forging communities around these cultural moments.

Speakers
avatar for Alessandra De Benedetti

Alessandra De Benedetti

Co-Founder & Chief Creative Officer, Wallplay
As a creative strategist, designer and liaison between artists and brands Alessandra has helped create and manage collaborations and activations for clients such as The Strokes, Complex Media, Mountain Dew, Infiniti, Jack in The Box, KIA, Fab.com, Jakprints and Small Girls PR. Prior... Read More →
avatar for Laura O'Reilly

Laura O'Reilly

Founder & CEO, Wallplay
Laura O’Reilly is a pioneer in the experiential industry with over 10 years of experience as a creative director working with clients in real-estate, art, music, tech and advertising. O'Reilly is a 2017 & 2018 member of NEW INC, the creative technology incubator founded by the NEW... Read More →
avatar for Michael Potvin

Michael Potvin

Founder, Nitemind Creative
Led by Michael Roddy Potvin, Nitemind Creative is a group of forward-thinking artists, engineers, designers, and curators who believe in a holistic approach to their work. They seek to impart mindfulness, enthusiasm, and an art-centered approach to every inch of what we do. Highly... Read More →
avatar for Sonny Gindi

Sonny Gindi

Founder, VIBES Studios
Sonny Gindi is an experiential artist who focuses on transforming physical space through immersive experiences. In addition, Gindi runs VIBES Studios where he works with brands leading creative strategy and production. Sonny Gindi is a leading member of Wallplay’s experiential arts... Read More →


Thursday June 7, 2018 12:15pm - 1:00pm
Wythe Hotel Screening Room 80 Wythe Ave, Brooklyn, NY 11249, USA