As a creative strategist, designer and liaison between artists and brands Alessandra has helped create and manage collaborations and activations for clients such as The Strokes, Complex Media, Mountain Dew, Infiniti, Jack in The Box, KIA, Fab.com, Jakprints and Small Girls PR. Prior to Wallplay, Alessandra worked with over 100 emerging and established artists as the Creative Director at Rox Gallery, where she developed visual strategy and marketing materials for all exhibitions.