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avatar for Amanda Morelli

Amanda Morelli

Senior Consultant and Cultural Strategist
Amanda is a Senior Consultant and Cultural Strategist at Magid, consumer-centered
business strategy company. There she leads Magid's Emerging Technologies Insights
Consortium - currently focused on VR/AR, a cross-vertical group applying human-
centered design to study the impact of emerging technologies on real-world consumers,
and what businesses can do to leverage the benefits. She recently completed an 8-month
longitudinal qualitative study exploring VR use in the home. Amanda's work also focuses
on emotional decision-making and multicultural identity.