After sending his first Tweet for a cat litter company in 2009, Ben was hooked on the power of social media for brands. For the past 9 years, Ben has spent time working across a variety of verticals, including consumer brands, durable goods, pharma, sports and travel. He has been with imre for over 3 years, working on new business initiatives, launching new client programs and leading teams for some of the agency’s established clients. Ben leads strategy across integrated digital and social programs at imre. His role as team lead is to assure that program execution aligns with goals and strategy set forth, as well as provide guidance on any program updates to better drive client success.