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avatar for Cortney Harding

Cortney Harding

Friends With Holograms
Founder
Cortney Harding is the head of VR/AR creative and strategy at Friends With Holograms, a full service VR/AR agency. She has worked on virtual and augmented reality projects for clients like Verizon, Accenture, Pace, McCann, Sapient Razorfish, and many others, across enterprise and consumer verticals. Prior to that, she worked on business development and strategy for VR production house Moth + Flame, where she worked on projects for AT&T, MTV, Ram, and Discovery Communications, among others. Projects she worked on there have been shown at Tribeca Immersive and nominated for an Innovation Lion at Cannes. Before working in AR/VR, she led business development and partner relations for music startups, including Muzooka and Soundrop (later acquired by CD Baby). She served as the music editor at Billboard Magazine and continues to write for outlets including AdWeek, PSFK, Mic.com, Spotify, and YouTube for Artists. Harding has released two books: "How We Listen Now: Essays and Conversations About Music and Technology" and “How We’ll Listen Next: The Future of Music From Streaming to Virtual Reality.” She is also the co-editor of the Music Business Toolbox and the second edition of “Music Success in Nine Weeks.” Additionally, Harding is a professor at the Clive Davis School of Music at NYU, and has been a frequent speaker at conferences like SXSW, Future of Storytelling, Advertising Week, Mobile Innovation Summit, and the Innovation Congress.