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avatar for Court Williams

Court Williams

Creative Strategist (Luxury & Fashion)
Creative Shop
Court Williams is the fashion and luxury retail creative strategist in Facebook’s Creative Shop where he shapes campaigns for prestige marketers across Facebook, Instagram, Messenger, WhatsApp and Oculus. A self-professed “logical creative,” Court is inspired by data and insights. At the core of his creative process (observe, create, review, destroy, repeat) is a belief that it takes both qualitative and quantitative rigor to build successful creative narratives and content. Born in Birmingham, Alabama, Court is a southerner at heart and loves to tell stories. He developed his visual acuities at Yale University where he studied Art History and was able to combine his storytelling and visual production talents early in his career as a market editor for WWD/W magazine. Since then, his ideas have powered editorial features, advertising campaigns and content initiatives across several international markets for brands ranging from Bushmills to Ardbeg, Tag Heuer to Bulgari, and Chanel to MCM Worldwide.