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avatar for Jeffrey Abramson

Jeffrey Abramson

Experiential & Content Strategist
Jeffrey has over nearly 20 years of experience working with emerging tech, trends and
talent. As Head of Virtual Reality Programming and Development at Discovery, he
facilitated creative, physical production, marketing and distribution for several projects
including the 38 episode globetrotting series TRVLR in partnership with Google and
Toyota. Prior to joining Discovery, Jeffrey served as Head of Innovations Strategy at
start-up film studio Broad Green Pictures where he Executive Produced Lucy Walker’s
VR short “A History of Cuban Dance” and managed investments in technologies building
the future of content creation, distribution and discovery. Previously, Jeffrey developed multi-platform experiential and content marketing programs for Fortune 500 companies such as Acura, American Express, Cadillac, Canon, Delta Air Lines and Starbucks both as a consultant and as Co-President and Head of Film at Gen Art, a tastemaker member organization dedicated to showcasing filmmakers, fashion designers, artists and musicians. He was the Director of the annual Gen Art Film
Festival for over a decade. He began his career at Miramax Films and in trend research.