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avatar for Laura O'Reilly

Laura O'Reilly

Wallplay
Founder & CEO
Laura O’Reilly is a pioneer in the experiential industry with over 10 years of experience as a creative director working with clients in real-estate, art, music, tech and advertising. O'Reilly is a 2017 & 2018 member of NEW INC, the creative technology incubator founded by the NEW MUSEUM. At NEW INC Laura is apart of the Kate Spade & Company Foundation Fellowship track for Women in Tech 2018. In 2017 O'Reilly was invited to the Forbes Agency Council and was the 2016 Winner of WPP Stream Conference pitch award. As a new media curator who has produced over 30 exhibitions in NYC, Laura develops a passionate and innovative strategy for every project she connects artists, spaces and technologists on. With roots in the NYC art world, tech and music scene Laura began her career when she was seventeen. Starting with Deitch Projects in 2004, she went on to become associate director of The Hole, where she led brand partnerships and produced immersive gallery installations. Laura has curated exhibitions featuring Tom Sachs, Jean-Michel Basquiat, Fab 5 Freddy, Lina Viktor, Anton Perich, Natalie White, Evan Yee, Charlie Ahearn, LA-2, Sharp and many others. O’Reilly has also led creative strategy on successful experiential activations for brands such as Infiniti, KIA, Jack in the Box, Mountain Dew, Cole Haan, Ketel One Vodka and has consulted on sponsored activations for ASAP Rocky, Complex Media, DIOR, Playboy, Nike, XL Recordings, Sony Records, Hatsune Miku, Wu-Tang brand, and Universal Music Group.