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avatar for Lauren Washington

Lauren Washington

KeepUp; Black Women Talk Tech
Co-Founder & CEO; Co-Founder & COO
Throughout her career, Lauren has been on the cusp of innovation and digital strategy in various industries and over a multitude of brands. She helped drive some of the first social media and mobile marketing efforts early in her career at both InStyle magazine and TVGuide.com. At Neutrogena Cosmetics, Lauren worked in the innovation department to guide the development and launch of new products. As an in-house consultant for Omnicom Group, she rotated through DDB, Interbrand, PHD and Sterling Brands, creating and bringing brand strategy to life for top global companies. In her most recent role as the Director of Strategy at the digital and social media firm, Attention, she led a department of qualitative and quantitative research and strategic planning for all clients.  As CEO of KeepUp, Lauren is focused on the long-term vision and strategy of the company while also overseeing everything from inception to the day-to-day operations. KeepUp was one of 11 winners out of 7000 applicants for the 43North competition- the largest global business competition- winning $250K and a year of office space and mentorship.  In 2017, she co-founded Black Women Talk Tech to help black women create billion dollar tech companies. Lauren received her Bachelor of Arts from the University of North Carolina at Chapel Hill with a major in Journalism and Mass Communication and her MBA from the Kellogg School of Management with majors in Entrepreneurship & Innovation, Marketing and Finance. She was the Board Vice Chairman of the non-profit, The Global Language Project, the head of the Social Impact Committee in the Kellogg Alumni Club of New York and a Management Leadership for Tomorrow mentor.