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Maggie Hartnick

La Placa Cohen
Managing Director
Maggie Hartnick's diverse experience working on renowned national and international projects in the private and public sectors—across architecture and public space, hospitality and visitor experience, visual and performing arts, natural history and science, childhood to graduate-level education—gives her a distinct edge for driving strategic visioning and transformation in the cultural and creative worlds. At LaPlaca Cohen, Maggie is the Managing Director of the firm, working with clients on visioning and strategic planning for the future; organizational development and change; and brand identity and positioning. Maggie also spearheads Culture Track, a pro-bono research and innovation initiative within LaPlaca Cohen that includes the largest ongoing national tracking study of the ever-changing attitudes and behaviors of cultural consumers and worldwide events and programs gathering leaders from inside and outside the field to address the most pressing challenges facing the worlds of culture and creativity. Maggie lectures and guides work sessions at conferences, summits, and Board and leadership meetings across the country on the future of culture and organizational transformation. Before joining LaPlaca Cohen, Maggie helped direct content and brand strategy for the architecture, design and innovation firm, Rockwell Group, and was involved in the art, architecture, and design world in a variety of ways, including journalism, teaching, curating, and advocating. Maggie received a M.A. in the History of Art, Architecture, and Archaeology from The Institute of Fine Arts at NYU, and a B.A. in English Literature and Fine Arts from Amherst College.