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avatar for Michael Treff

Michael Treff

Code and Theory
President
As President, New York, of Code and Theory, Michael Treff oversees the digital creative agency’s Product and Marketing practices, comprised of more than 240 employees. Since joining in 2011, the agency has grown 40% year-over-year, and garnered dozens of awards, including Webby’s, AD&D, Cannes Lions, and One Show. Code and Theory was also named to Fast Company’s list of Most Innovative Companies in 2016. Under Treff’s direction the agency has expanded it's capabilities to include organizational and business consulting, industrial design and packaging, a diverse and integrated data practice, as well as worked to help reinvent over 75 publications in the past 6 years. Treff has more than a decade of experience strategizing and designing innovative digital products for some of the world’s most influential brands and publishers. In 2012, Treff was elevated from director of creative strategy to launch and lead Code and Theory’s Product Design Group—which counts The BBC, NBC, Comcast, Hearst, The Los Angeles Times, and SiriusXM among its clients. Treff firmly established the multi-disciplinary, product-focused creative strategy that sits at the core of the company’s system design and original product development today. He also established an integrated Industrial Design and Packaging practice, further expanding the agency’s service offerings. Prior to joining Code and Theory, Treff was the Co-Founder and Creative Director of Soundscreen Design, a boutique product design company within Warner Music Group. Additionally, he spent eight years working in various creative and strategic account roles at traditional, digital, and integrated advertising agencies including JWT, Agency.com, and TBWA Chiat / Day, where he worked with brands like Snickers, Skittles, Rolex, Choice Hotels, and Maidenform.