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avatar for Nir Refuah

Nir Refuah

McCann NY
Executive Creative Director
Nir has 20+ years of experience in Branding, Content Creation and Start-up Entrepreneurship. From 1995 – 1998, he was the Founder & CEO of Othello Communications, which became the first Israeli social network for journalist and artists. Prior to this, from 1998 – 1999, he was the Chief Editor of Tapuz Portal. He transitioned in 1999 to Walla Communications as Head of Content and helped it grow to become the largest Israel web portal.  He spent five years as Vice President Digital Creative at McCann in Tel Aviv, where he worked with brands such as Huggies and Roots. He joined McCann MRM//McCann Romania as Chief Innovation Officer in 2013. During his time there, he helped MRM//McCann become the top Romanian digital agency and worked with brands such as MasterCard, Nespresso, and KFC. He is currently the Executive Creative Technology Director at McCann New York working with USPS, MGM Resorts, and Nat Geo.