Rori DuBoff is a strategic and innovations thought leader in the extended reality (XR)
space, spanning VR & AR experiences. In her current role as Managing Director, head of
content innovation for Accenture Interactive, Rori focuses on strategically applying
immersive technologies for business and brand transformation. Rori has over 20 years experience working in digital marketing, integrated media & creative brand advertising.Prior to Accenture, Rori was the global head of digital strategy, EVP at Havas media group, where she led and managed strategic planning worldwide, with a focus on digitally integrated marketing communications and
innovation. Her other experience includes time at agencies Ogilvy, Huge, Merkley + Partners and the Art Directors Club. In the late 1990s, Rori also co-foundedfutureflair.com, a digital design consultancy. Rori is an extremely active member in the XR community, and speaks regularly at key
industry conferences as well as local XR events.