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avatar for Sacha Jenkins

Sacha Jenkins

Mass Appeal
Chief Creative Officer
Sacha Jenkins, a native New Yorker, came of age in the throes of the cultural phenomenon of
hip-hop. In his teens, Jenkins published his first magazine—Graphic Scenes & X-Plicit
Language (a ‘zine about the graffiti subculture). By age 20, Jenkins would co-found Beat Down,
the first-ever hip hop newspaper. Jenkins went on to spend several years at Vibe magazine,
serving as both staff writer and music editor; there he would pen seminal articles on artists like
Sean “Puffy” Combs, Juvenile and Bone Thugz N Harmony.
In 1994, Jenkins would co-found music journal ego trip. ego trip would go on to produce two
books—ego trip’s Book of Rap Lists (St. Martin’s Press) and ego trip’s Big Book of Racism
(Reagan Books). In 2000, Jenkins was awarded a fellowship to the Graduate School of
Journalism at Columbia University (The National Arts Journalism Program). It was Jenkins’ rich
knowledge of the history of New York subway graffiti that would deliver him to the Ivy League.
Jenkins has built his strong reputation as a creative working as a television producer, via shows
like Cartoon Network’s The Boondocks (creative consultant), Vh1’s The White Rapper Show
(executive producer) and Miss Rap Supreme. In 2012 Sacha joined Mass Appeal as Chief
Creative Officer. Jenkins’ first feature-length documentary, Fresh Dressed (which tells the tale of
hip hop fashion), premiered at the 2015 Sundance Film Festival to rave reviews. Jenkins’ next
film, Burn Motherfucker, Burn! – about the so-called Los Angeles "riots" of 1992 and the
generations of African Americans who have been abused by LAPD and its historically corrupt
system of policing – debuted on Showtime in April of 2017. His documentary Word Is Bond
premiered at Urban World Film Festival and aired on Showtime in March 2018.
Jenkins latest project with Mass Appeal, Rapture, launches globally on Netflix on March
30, 2018. Throughout 8 episodes and featuring a diverse swath of artists -- Nas and
Dave East, T.I., Rapsody, Logic, G-Eazy, A Boogie wit da Hoodie, 2 Chainz and Just
Blaze – Rapture dives into the artists’ lives with their families and friends, from sitting
front row in the studio and grinding on tour, to experiencing the ecstatic power of moving
the crowd.