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Yanna Wilson-Fischer

The Economist
Circulation Marketing Director, North America
Yanna Wilson-Fischer joined The Economist in February 2016, spearheading North American acquisitions for real world marketing channels including experiential events, brand partnerships, subscription agents, and other core offline channels. Under her leadership as Director, North American marketing and global experiential, The Economist surpassed North American 2016-17 offline subscription targets by 21% and global experiential subscriptions by over 30% YOY. This year, she will continue to spearhead significant subscription growth for the market with brand's largest marketing investment in North America to date. Prior to joining The Economist, Yanna lead the media division at Digital Brand Architects, where she worked on influencer marketing, content creation, and large-scale experiential events for brands including Volvo, Toyota, and Tiffany & Co. Yanna is also a VICE alumni, where she developed key business relationships with licensing brands such as Kellwood Company and Iconix Brand Group.